Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
We said goodbye to:
We said hello to:
After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Feeling the effects of supply chain disruption
Ready for the payoff after weeks of audience build up
Ad features, alerts, bidding prep are done
Accounting for last-minute scrambles and problem solving
Be flexible, have back up plans
Create breathing room for yourself
A sample daily PPC routine
Looking ahead
Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.
Smaller engines rely on ease of campaign duplication to pull Google advertisers
Conclusion
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.
What is the ‘structured mindset’?
Why the structured mindset is dangerous for content and SEO
But doesn’t Google need structure?
The ‘structured content’ mindset in relation to Google’s Search inertia
Why I don’t care about SEO writing metrics
Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.
Google is using newish language understanding models specific to leveraging conversational context for these search features.
Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.
Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.
1. Provide mentorship
2. Offer a flexible work environment
3. Prioritize diversity in speaker line-ups
4. Build up women’s confidence
5. Work with different communication styles
6. Advocate for gender and pay equality when hiring
7. Make diversity initiatives a regular part of your business
8. Speak to the new generation of marketers
9. Publicly support women on social media
10. Listen
Google's Daniel Waisberg confirmed this bug is resolved and said it only "affected only a tiny number of sites."
The social media marketing week in review: A round up of news and announcements you may have missed.
YouTube to show ads on channels that aren’t in the Partner Program
YouTube gets into audio ads
Update for Instagram Branded Content ads: New workflow, product tags and more
Twitter launches Fleets, tests social audio feature
Facebook injects more machine learning in content moderation
Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.
Create content that easily gets links and ranks well in search.
Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web communications.
The new normal
Structure your operations to enable agile marketing
It’s not all about technology
Broad match keyword suggestions will start surfacing in Recommendations
The auto-applied changes do not show in Google Ads change history logs.
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
The page experience update’s impact on and off the search results page
Why you need to start planning and evaluating the tradeoffs now
Assessing the AMP alternative
Get ready for visual indicators
Should this affect your roadmap for 2021? It depends…
Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.
“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural Links, shares his own experience in crowd marketing.
Crowd Marketing: What it is and what it is not
How does crowd marketing work?
Who needs crowd marketing?
How to choose web resources for crowd marketing
Web resources for crowd marketing: Selection criteria
Bonus for those who read till the end: Real use cases for Crowd Marketing
Conclusion
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.
So long, Jet.com
E-commerce grew 74%
Omni-channel focus
COVID’s impact on consumer behavior
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
Cloud run applications
Enhance your spreadsheet know-how
