Seo News

The big PPC shifts of 2019 that will shape how we market in 2020

Automation, full-funnel campaigns, shoppable ads and privacy fueled paid search changes in 2019.
We said goodbye to:
We said hello to:

Read More

Take a peek into PPC routines during Cyber Five week

After all the preparation, here's what paid search and social marketers will be doing this week to manage their holiday campaigns and promotions.
Feeling the effects of supply chain disruption
Ready for the payoff after weeks of audience build up
Ad features, alerts, bidding prep are done
Accounting for last-minute scrambles and problem solving
Be flexible, have back up plans
Create breathing room for yourself
A sample daily PPC routine
Looking ahead

Read More

How DuckDuckGo (and Microsoft) benefit from Google’s sprawling advertising business

Smaller search engines are able to monetize their results with Google’s advertiser base to reach searchers on those properties with as few obstacles as possible.
Smaller engines rely on ease of campaign duplication to pull Google advertisers
Conclusion

Read More

The problem with the ‘structured content’ mindset

As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.
What is the ‘structured mindset’?
Why the structured mindset is dangerous for content and SEO 
But doesn’t Google need structure?  
The ‘structured content’ mindset in relation to Google’s Search inertia 
Why I don’t care about SEO writing metrics 

Read More

Google Guaranteed badge starting to appear on Google Maps listings

Google seems to be testing how consumers react to Google Guaranteed badges in places other than in Local Services Ads.

Read More

Google puts some contextual search features in context

Google is using newish language understanding models specific to leveraging conversational context for these search features.

Read More

Google launches new crawl stats report in Search Console

Google has revamped the crawl stats report to provide actionable and useful data to your crawling issues.

Read More

10 ways you can support women in SEO

Female-identifying search marketers share their personal experiences and tips to support women in the SEO industry.
1. Provide mentorship
2. Offer a flexible work environment
3. Prioritize diversity in speaker line-ups
4. Build up women’s confidence
5. Work with different communication styles
6. Advocate for gender and pay equality when hiring
7. Make diversity initiatives a regular part of your business
8. Speak to the new generation of marketers 
9. Publicly support women on social media
10. Listen

Read More

Google manual actions bug is now resolved

Google's Daniel Waisberg confirmed this bug is resolved and said it only "affected only a tiny number of sites."

Read More

Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more

The social media marketing week in review: A round up of news and announcements you may have missed.
YouTube to show ads on channels that aren’t in the Partner Program
YouTube gets into audio ads 
Update for Instagram Branded Content ads: New workflow, product tags and more
Twitter launches Fleets, tests social audio feature
Facebook injects more machine learning in content moderation

Read More

Don’t miss Search Marketing Expo online December 8-9

Join us online at SMX, December 8-9, for actionable tactics on the most pressing SEO and SEM challenges.

Read More

Video: Elie Orgel on using data to create pages that get links

Create content that easily gets links and ranks well in search.

Read More

Beyond the relaunch: Evolve your web strategy toward regular iterations

Pantheon's Josh Koenig makes the case for a new product-oriented way to think about your web communications.
The new normal
Structure your operations to enable agile marketing
It’s not all about technology

Read More

Google Ads wants advertisers to give broad match another shot

Broad match keyword suggestions will start surfacing in Recommendations

Read More

Google’s Auto Applied Recommendations catch advertisers, agencies off guard

The auto-applied changes do not show in Google Ads change history logs.

Read More

What to evaluate ahead of Google’s Page Experience update

The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
The page experience update’s impact on and off the search results page
Why you need to start planning and evaluating the tradeoffs now
Assessing the AMP alternative
Get ready for visual indicators
Should this affect your roadmap for 2021? It depends…

Read More

Google investigating missing manual actions

Over the past 24-hours or so there have been reports of manual actions disappearing from Google Search Console.

Read More

Crowd Marketing: Fears, perks and a comprehensive Guide

“Crowd marketing is spam. It is dangerous. It does not really work. Is crowd marketing even SEO?” Erik Ivanov, a Co-Founder of Natural Links, shares his own experience in crowd marketing.
Crowd Marketing: What it is and what it is not
How does crowd marketing work? 
Who needs crowd marketing?
How to choose web resources for crowd marketing 
Web resources for crowd marketing: Selection criteria
Bonus for those who read till the end: Real use cases for Crowd Marketing 
Conclusion

Read More

4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers

Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable.
So long, Jet.com
E-commerce grew 74%
Omni-channel focus
COVID’s impact on consumer behavior

Read More

How to show Lighthouse Scores in Google Sheets with a custom function

Learn how to use machine learning to streamline your reporting workflows right within Google Sheets.
Cloud run applications
Enhance your spreadsheet know-how

Read More