Seo News

Google Ads intros automated Insights, Performance Max campaigns, to release Video Action out of beta

The new products and features are further indication of Google's machine learning goals.
Insights page in Google Ads
Automated Performance Max Campaigns
Automated Video Action Campaigns and direct-response for TV

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Analyzing competition with SE Ranking tools

Unravel your competitors’ secret strategies and leave your rivals behind with SE Ranking, all-in-one software for SEO professionals.
Learn who you need to outrank
Take a peek under the hood of your rivals
Learn their traffic sources
Borrow your rivals’ top keywords and topics
Assess the quality of their backlink profile
Keep an eye on your major competitors
Don’t miss changes that make a difference

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Google migrates the disavow link tool to new Search Console

Google also added the ability to download the file and see new errors related to your file.

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Don’t miss out on the most unpredictable holiday season yet

5 advertising tips to engage online shoppers from Black Friday through Cyber Monday, and beyond.
1. Optimize your holiday campaigns to reach online holiday shoppers
2. Get advertising ready for Black Friday and Cyber Monday  
3. Reach a high-value audience 
4. Stand out from the online crowd
5. Be like Bose – all in for holiday e-commerce
Final holiday campaign tip
Advertising resources for the 2020 holiday season 

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Amazon uses its data to undermine third party sellers, EU antitrust action says

The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019.

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Concrete steps marketers should take now to get ready for CA’s CPRA in 2023

The California Privacy Rights and Enforcement Act won't take effect for two more years, but don't wait to prepare.
Kristina Podnar, Digital Policy Consultant & Author
Simon Poulton, VP of Digital Intelligence at Wpromote
Cillian Kieran, Founder and CEO of Ethyca
Gowthaman Ragothaman, CEO at Aqilliz
Heidi Bullock, CMO at Tealium

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The 2020 holiday season is here: Get your digital house in order

Retailers that win the delivery wars will win the holidays.
Shoppers will lean on digital
Shoppers are still going to stores, though
Shoppers are going to need some TLC
Shoppers are shipping

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How to check Google search results for different locations

When doing SEO, make sure to focus on search results specific to your location -- this is where your true competitors are.
>
How to view country-level Google search results
Use Google settings to choose a country
>
Use a VPN service or a proxy
>
Use an SEO tool
>

How to view city-level Google search results
Add a city to your query
>
Use Google Ads preview tool
>
Use an SEO tool
>
>
How to view street-level Google search results
Use Chrome Developer Tools
>
Use a dedicated local search tool
>
Use an SEO tool
>
Final thoughts

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Hijacked Google My Business listings appear to be a growing problem

GMB listings phishing is on the increase. Google says it's aware of the problem but business owners must be vigilant.

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Social Shorts: Instagram pegs Reels and Shop, Pinterest’s engagement metric, TikTok’s size and more

The social media marketing week in review: A round up of news and announcements you may have missed.
Why Pinterest moved beyond CTR to understand ad engagement 
TikTok could reach 1.2 billion users next year
WhatsApp’s disappearing messages option rolls out 
LinkedIn ad measurement errors affect more than 418,000 advertisers
Instagram moves Shop, Reels into the spotlight

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The future of search marketing: Where do we go from here?

Join us online at SMX, December 8-9, to unlock two forward-thinking keynotes that will prepare you for what's next.

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Why empathy is about meeting the customer on their terms

Centralizing decisions and basing actions on context is key to delivering real value for your customers.
Centralize decisions
P x V x L
Showing we care

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Video: Michael Lewittes on growing a site after an algorithm update

He built his own entertainment news site, went through numerous Google algorithm updates and sold it to a private equity firm at the top.

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Adopting a CDP is just the beginning: How Fingerhut’s parent planned a successful onboarding process

From tapping internal resources to building off quick wins, Bluestem Brands' CDP champions slowly began to realize the tool's potential.
The current process 
The use cases
The steering team 
The data cleanup
Share your results 
Don’t stop iterating

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The Google Page Experience Update: User experience to become a Google ranking factor

Core Web Vitals metrics will start to impact rankings in 2021. Here is what you need to know.

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Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more

The social media marketing week in review: A round up of news and announcements you may have missed.
Facebook Ads bugs unnerve advertisers
YouTube to stop full-day masthead reservations
Snap launches 3 certifications for advertisers
Pinterest says it gained from brand safety concerns
Snapchat adds option to show follower counts 

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How a well-oiled marketing operations machine drives business forward

It's more than dashboards and automation: An eye on go-to-market strategy and empathy for the marketing team are key.
Marketing ops as mission control
Efficiency + speed
Alignment with teams

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301 redirect: Google Webmasters Central to Google Search Central

Five years in the making, the Webmasters Central brand gets retired.

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‘Significant’ drop in Google-reported search terms seen across devices and ad formats [Report]

Tinuiti's granular look at search term data offers a snapshot of how big Google's search terms update is for advertisers.
How to evolve your keyword and search term management for reduced search query visibility

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