Seo News

Google Page Experience Update to launch May 2021 with new labels in search results

Google will highlight search results that have a great page experience.
What is page experience? 
Visual indicators of user experience in search results
How to prepare for the Page Experience update

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Building connections between siloed channels, technologies and teams

Integrate CMO Deb Wolf shares her views on the challenges facing today's marketers and the ways they can be overcome.
Where are we failing to make connections?
How did we get here? 
First steps toward building necessary connections
A new definition of success

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How Autodesk overhauled its marketing to align for better performance management

Speaking at the MarTech virtual conference, Zoe Marquardt described how the company overcame stubborn challenges.
Overcoming the pain point trifecta
Alignment and unity to drive success with MPM
Measuring what was intangible

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Don’t miss out on up to $100 off Search Marketing Expo

These exclusive Early Bird rates end this Saturday, November 14!

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How to get the most out of Google’s product Knowledge Panels

What manufacturers and retailers need to know to take advantage of product Knowledge Panels in search.
What are product Knowledge Panels?
The SEO benefits of product Knowledge Panels
How manufacturers and retailers can influence the product Knowledge Panel
It’s all about the data

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Google launched DeepRank in October 2019: DeepRank is BERT

DeepRank goes back to 2017 at Google, it is the internal code name for the BERT launch.

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More Facebook Ads bugs unnerve advertisers ahead of Black Friday, Cyber Monday

Will Snapchat and Pinterest benefit from advertiser frustrations?
Opening a door to other channels?

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Connected TV strategies to capture New Year’s resolution shoppers

The “New Year, New You” shoppers are coming -- here’s what you need to be ready for them on Connected TV.
Viewers & advertisers are switching to streaming
Getting started on Connected TV
Identify your goals
Drive high-value site traffic with prospecting
Bring them back to convert with retargeting
Different tactics, same strong results

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Using auction insights for better PPC competitor analysis

Here's how Google and Microsoft auction insights can help you identify core competitors and track their bidding activities month by month.
Accessing auction insights
Google Ads
Microsoft Advertising
Applying auction insights
Identify new competitors
Compare Google Ads and Microsoft Advertising
Track historical changes
See who’s bidding on your brand
Start monitoring your auction insights

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Presidential pollsters got it wrong, what are the implications for consumer research?

If political polls were so off, might consumer research be equally flawed?
Political and consumer surveys use similar methodology
Surveys and real-world behavior often diverge
Look behind the curtain

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Get beyond the algorithm with a data-driven SEO content strategy

Join Merkle’s Director of SEO, Melody Petulla, and SEO Content Lead Kacie Gaudiose as they discuss how to shift your content strategy to a data-driven, user-centric and search--optimized approach.

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Microsoft Advertising promotion extensions available in time for the holidays

Promote deals and offers for Black Friday, Cyber Monday, Christmas and other occasions in your text ads.

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COVID helped drive record ad revenue for big tech in Q3

Facebook, Google and Amazon all reported significant revenue growth during, and partly because of, the pandemic.
Double-digit ad growth
COVID-driven commerce
Concentration of spending

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Featured snippets: The 9 rules of optimization

Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic concisely.
What is a featured snippet?
The types of featured snippets
How to optimize for the featured snippet
Conclusion

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Video: Mike Blumenthal on how to rank in Google Local

We also talked about the local SEO community and COVID's impact on local search.

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How VF Corp made the single customer view a reality

The parent company of brands like Timberland, Vans and Smartwool describes the strategic approach it took to implementing a Customer Data Platform.
Where to start
A very deliberate rollout
How to measure success

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CDPs “very important” for getting value out of customer data, say 58% of marketers surveyed

A recent study fielded by Advertiser Perceptions for Treasure Data provides myriad insights on how marketers are using Customer Data Platforms.
CDP use cases
CDP benefits
CDP efficiencies

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Social Shorts: TikTok teams with Shopify, Commerce ads dominate Facebook, LinkedIn users top 722 million

The social media marketing week in review: A round up of news and announcements you may have missed.
TikTok jumps into social commerce with Shopify
E-commerce advertisers reign on Facebook
LinkedIn members reach 722 million, up 9% YoY
Snapchat extends visual search to packaged foods, wine
A heads up for Instagram e-commerce advertisers

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