Seo News

Social Shorts: Snapchat’s rising ARPU, Facebook’s moves on Nextdoor, Instagram’s age controls

The social media marketing week in review: A round up of news and announcements you may have missed.
Snapchat’s North America ARPU shoots up
Facebook makes moves into Nextdoor’s neighborhood
Consumer preferences for social media ads formats vary by country  
New post-level minimum age controls for Instagram branded content

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Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more

The social media marketing week in review: A round up of news and announcements you may have missed.
Pinterest users are heavy gift shoppers
Video Story ads drive higher engagement than images
TikTok debuts brand safety solution

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New GPT-3 solutions can help speed up PPC ad and landing page copy creation

AI-generated copy isn't perfect, but these tools can churn out ideas and inspiration in a matter of seconds.

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How CarParts.com leverages CDP tech to create customer-centric experiences

Adopting a CDP from Blueshift enabled the company to craft one-to-one messaging that speaks to the customer's needs and characteristics.
Sending a quarter-billion personalized messages
The omnichannel strategy for an multi-touchpoint world

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Attend SMX for just $199… rates increase next Saturday!

Register now to access 45+ expert-led sessions marketing sessions happening online, December 8-9.

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Does the Google antitrust case make an Apple search engine more likely?

The DOJ may cause Apple to accelerate plans for its own engine.
Direct links to websites in Apple’s mobile SERP
The potential end of an $8+ billion search deal
Accelerating an Apple search engine
Apple search rankings and ads

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Marketing that our collective future depends on

MJ DePalma, Microsoft Advertising's Head of Multicultural & Inclusive Marketing, lays out the three core building blocks of what the company calls Marketing With Purpose.
1. Responsibility.
2. Values.
3. Inclusion.

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Online holiday sales could reach $200 billion according to Adobe

Smartphones will drive the majority of online retail traffic and 42% of sales.

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Google ends support for data-vocabulary.org structured data in rich results

A last reminder to switch to schema.org markup before April 6 to maintain rich result eligibility.
Why we care
More on the announcement

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It’s time for Plan C: Adjusting your marketing budgets in crisis times

The best disaster plan is one you make before disaster strikes, says Acoustic’s Michael Trapani.
Breaking down scenarios
Adjusting your strategies

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CallRail’s Lead Center is a virtual phone system and contact center for SMBs

The platform builds on the company's call tracking and analytics capabilities.

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Microsoft Clarity, the company’s tool for visualizing user experience, is out of beta

The tool provides site owners with visual heatmaps, session playbacks, filters and metrics to help them improve their user experience.

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Google Ads Report Editor gets a new look

The Custom report builder will feel a bit more like Data Studio.

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How to kickstart your channel on Roku and stand out: A comprehensive guide

Read how to start your own Roku channel from scratch: the main methods, pitfalls and promotional techniques.
Default solution: Direct Publisher from Roku
Resort to custom channel development
How to make your channel perform
General advice on managing a CTV/OTT app

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What Prime Day signals for 2020 holiday retail

Here's what marketers should expect, plan for and start doing now to maximize sales and revenue this season.
How Prime Day ad campaigns performed
The Prime Day halo effect?
In-store & local shopping outlook
Consumer holiday shopping outlook

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4 ways to make your e-commerce experience engaging and bright

The stakes for retailers are higher than ever this holiday season. Get ahead of competitors by offering a rich visual experience.
Rockin’ around the product views
Shoppable and micro-videos are coming to town
‘Tis the season for microbrowsers
Good tidings for brands who bring visual online experiences

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Video: Mike Blumenthal on review attribution in local search

Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

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Google Ads turns 20: The most important trends and changes of the past 5 years

Looking back, we can see where the biggest trends in search (and beyond) are heading.
Rise of audiences
Decline of keyword (match types)
Automated campaigns and ads
Surfaces across Google
Online-to-offline

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What passage indexing and natural language processing mean for the future of SEO

Google’s recent updates provide SEOs with more freedom to focus on users instead of bots.
The implications for SEOs and the direction of Google search

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