Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Hopeful signs of recovery
SMB openings and reopenings across verticals
Vulnerable to safety concerns
What SMBs must do now to the meet the Q4 challenge
Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.
Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.
What does ad testing look like when you've got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
Ad testing for text ads is becoming more complex with the introduction of additional titles and descriptions and RSAs. At a high level, what do these changes mean for ad testing? Is it still possible?
Where do you see text ads evolving in the coming year?
Is there anything search marketers can or should be doing to prepare for what might be coming?
Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.
Facebook continues to expand Shopping capabilities and features across its platforms.
Pricing and promotions in Google Shopping could be more important than ever this year.
Consumer price comparisons, deal alerts
Advertiser promotions get faster, more visible
Optimize for new customers in Smart Shopping
More auction insights, reporting for merchants
Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.
Google thinks it will win but the DOJ used these arguments successfully before.
Google: ‘A deeply flawed lawsuit’
Dueling ideas of consumer harm
‘60% of product searches begin on Amazon’
Consumers just like us better
The beginning of a long road ahead
Google now "consider passages from pages as an additional ranking factor."
Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.
All aboard the automation (runaway) train
But how big is the potential impact?
How can we ensure better quality traffic from day one?
This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more.
PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Don’t mistake automation for autopilot
Alerts: Your ticket to thrive
Alerts sound great. BUT…
Beyond alerts: Smart planning drives success
Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.
Is Google indexing sections or parts of pages?
It is more of a ranking change versus an indexing change
What signals does Google look at here?
Will header tags be more important?
Isn’t this like Featured snippets?
Where is this passages algorithm most useful?
Goes live later this year
For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.
How to get SEO-friendly website pages to feel like there's magic burbling up beneath them.
To React, or not to React?
Rendering strategies for SEO
SEO code snippets with NodeJS