Seo News

Live, hands-on search marketing workshops… only at SMX

Learn something new, connect with fellow marketers, and get your specific search marketing questions answered!

Read More

Holiday 2020 is do or die for many SMBs

Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021.
Hopeful signs of recovery
SMB openings and reopenings across verticals
Vulnerable to safety concerns
What SMBs must do now to the meet the Q4 challenge

Read More

Women In Tech SEO founder Areej AbuAli wins Search Engine Land Award for Advancing Diversity and Inclusion in Search Marketing

Recognized for her leadership in creating a support network for women and advocating for women's voices in the search industry.

Read More

7 life lessons on leadership during COVID and beyond

Jeremy Bloom, the founder and CEO of Integrate, shares key takeaways from conversations with extraordinary individuals.

Read More

Forecasting paid search spend and revenue

Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year - and how much revenue and profit that spend will generate?

Read More

Ad testing in a multi-format world of responsive search ads, three headlines and more

What does ad testing look like when you've got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups.
Ad testing for text ads is becoming more complex with the introduction of additional titles and descriptions and RSAs. At a high level, what do these changes mean for ad testing? Is it still possible?
Where do you see text ads evolving in the coming year?
Is there anything search marketers can or should be doing to prepare for what might be coming?

Read More

Is Google prepping to phase out ETAs?

The Text ad creation option is no longer showing in some users' Google Ads Search campaigns.

Read More

AdWords advertisers can use phone numbers & addresses for Google Customer Match targeting

Google Customer Match becomes more accessible to advertisers that don't have large customer email lists.

Read More

Facebook launches new Shopping audiences, Instagram Product Tag ads, tests Shops discounts

Facebook continues to expand Shopping capabilities and features across its platforms.

Read More

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Pricing and promotions in Google Shopping could be more important than ever this year.
Consumer price comparisons, deal alerts
Advertiser promotions get faster, more visible
Optimize for new customers in Smart Shopping
More auction insights, reporting for merchants

Read More

Google moves one step closer to ads that can deliver personalization and privacy

Individualized targeting is replaced by group targeting using an algorithm to assign people to interest-based cohorts.

Read More

DOJ antitrust suit: Google uses contracts, market power to neutralize rivals

Google thinks it will win but the DOJ used these arguments successfully before.
Google: ‘A deeply flawed lawsuit’
Dueling ideas of consumer harm
‘60% of product searches begin on Amazon’
Consumers just like us better
The beginning of a long road ahead

Read More

Google confirms it doesn’t index passages separately

Google now "consider passages from pages as an additional ranking factor."

Read More

Proactively building negative keyword lists in Google Ads is now more important than ever

Google appears to be pushing for the premature rollout of automated features to further develop its machine learning (at the expense of the advertiser). Here are some ways to review your accounts to avoid pitfalls.
All aboard the automation (runaway) train
But how big is the potential impact?
How can we ensure better quality traffic from day one?

Read More

Bing revamps Site Explorer in new Bing Webmaster Tools

This tool gives SEOs information on how Microsoft Bing does just that and then gives you more data on clicks, impressions, links, errors, warnings, indexing issues and much more.

Read More

Why PPC automation wrecks some search marketers

PPC automation is not “PPC on autopilot” so you need to keep monitoring the machines to avoid mediocre results.
Don’t mistake automation for autopilot
Alerts: Your ticket to thrive
Alerts sound great. BUT…
Beyond alerts: Smart planning drives success

Read More

How Google indexes passages of a page and what it means for SEO

Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change.
Is Google indexing sections or parts of pages?
It is more of a ranking change versus an indexing change
What signals does Google look at here?
Will header tags be more important?
Isn’t this like Featured snippets?
Where is this passages algorithm most useful?
Goes live later this year

Read More

Meet the 2020 Search Engine Land Awards winners, Search Marketers of the Year

For the first time ever, Search Engine Land is awarding a full class of marketers with its top prize for excellence.

Read More

SEO for reactive JavaScript using React or Vue with NodeJS and other backend stacks

How to get SEO-friendly website pages to feel like there's magic burbling up beneath them.
To React, or not to React?
Rendering strategies for SEO
Frameworks
SEO code snippets with NodeJS
SEO-friendly React
Vue framework

Read More