It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more.
Well-intentioned initiative might be problematic in some cases.
The scores are in for our SEO and SEM campaign categories. Check out the finalists and stay tuned on Monday, October 19th for the big announcement of all winners!
How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.
Take advantage of free product listings
Add structured data to signal relevance and inform shoppers
Refresh and reposition your evergreen content
Create category and product pages specifically for holiday shoppers
Things that can hurt your visibility and sales during the holiday season
Google said it is fixing the issue and there is no action you need to take.
Building the data bridge between online and offline.
Duplex dials up local data
Getting busy with ‘Busyness’
Local business AR in Google Maps with Live View
Bringing more of the real world into Google
A local ads shows up as you start typing.
Google invests a lot in Google Maps but maybe in the wrong areas?
Live with Search Engine Land: SEO Developers tackle server side rendering (SSR) with lively discussion around communicating technical SEO with developers.
Communicating requirements of Technical SEO to developers
Major site changes
The trouble with React is …
A note about Evergreen Chromium
How about operationalizing SEO?
Server side rendering (SSR)
More development tips for SEOs
Here's everything to know about the Google mobile-first index.
What is changing with the mobile-first index?
What if I don’t have a mobile website?
My mobile site has less content than my desktop site. Should I be nervous?
What about expandable content on mobile?
Will this change the Google rankings in a big way?
When will this fully roll out?
Is this a mobile-friendly ranking boost?
How can I tell if Google sees my mobile pages?
Ranking signals will come from your mobile, not desktop version
Will Google have different indexes for mobile and desktop?
Will links and rankings change because of this?
Canonicals: Will you need to change them?
Can I see the change and the impact in the search results now?
Mobile-indexing vs mobile-first indexing
Time is running out. Pick your pass and register now!
This feature should be back in the upcoming weeks while Google makes infrastructure changes.
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls.
How should you structure your campaigns when it comes to match type segmentation? Contributor Andy Taylor lays out suggestions from three PPC veterans.
Susan Waldes: Campaign-Level Match-Type Segmentation FTW!
John Lee: How Match Type Segmentation Is Part Of A Vast Right-Wing Conspiracy
Katy Tonkin: The International Angle
Google added a new section for rating dictionary and encyclopedia results for different queries, emphasizes the importance of understanding the user intent and query.