Seo News

Welcome to the Predictive Marketing Era

How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
More from SMX Next

Read More

Global Privacy Control group aims to succeed where ‘do not track’ failed

Initiative faces the challenge of gaining publisher and consumer adoption.

Read More

8 major Google algorithm updates, explained

Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.
1. Panda
2. Penguin
3. Hummingbird
4. Mobile
5. RankBrain
6. Medic
7. Bert
8. Core Updates

Read More

8 free keyword research tools for SEO (that beat their paid alternatives)

Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
  1. Rank Tracker
  2. Google Search Console
  3. Google Ads Keyword Planner
  4. AnswerThePublic
 5. Keyword Tool Dominator
6.  Google Trends
7.  Google Correlate
8. Keywords Everywhere
These are the tools to always keep at hand

Read More

Act fast for best rates on Search Marketing Expo

The clock is ticking: Super Early Bird rates end this Saturday at 11:59pm ET!

Read More

Google Podcasts Manager shows you search impressions and clicks from Google Search

You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast.

Read More

‘People Also Ask’ boxes: Tips for ranking, optimizing and tracking

PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.
A brief overview of the PAA box
How the PAA box has evolved
How to put the PAA box to work for your brand
How to get answers into the PAA box
Where to see reporting on your PAA listings

Read More

Google Smart Shopping Campaigns: Everything you need to know to get started

If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
What are Google Smart Shopping Campaigns
Comparison: Smart Shopping campaigns vs standard campaigns
Steps prior to the creation of this type of campaign
How to create a Smart Shopping Campaign (SSC)
Different points of view from a retailer and an agency
Final thoughts

Read More

What’s behind the badge that powers Google’s local trust layer?

A new designation across Google’s business units and ad types that used to be confined to LSAs will now live within a new class of “trusted” GMB profiles.

Read More

CTV and B2B: 3 reasons why Connected TV advertising is primed for B2B

Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
1. You get memorable ads that are fully trackable
2. You can reach new, distinct third-party audiences
3. You can put first-party audience to work
B2B connected TV advertising works

Read More

Social Shorts: Snapchat reach campaigns, Facebook attribution change, TikTok downloads can continue

The social media marketing week in review: A round up of news and announcements you may have missed.
Snapchat pitches Platform Burst reach option for advertisers
Facebook to ditch 28-day attribution window
Instagram and Facebook Messenger merger
TikTok downloads can continue. For now. 
Facebook sues browser extension makers for data scraping

Read More

Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10

The social media marketing week in review: A round up of news and announcements you may have missed.
Scratch that: Facebook’s 28-day attribution window lives, for now
Twitter to stop surfacing tweets outside users’ networks as social media preps for U.S. election 
Instagram gets more shoppable
Snapchat’s ‘First Commercial’ format hits
Instagram turns 10

Read More

Web Stories are coming to Google Discover

Web Stories is being expanded to show in more Google areas.

Read More

Customizable Amazon Sponsored Display ads go live globally

Add brand logo and custom headlines to product targeting ads.

Read More

Study: Comparing the data from 8 SEO tools

Spoiler: The numbers you'll find don't match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers.
How I set up the test
Root domains
Keyword rankings
Bonus: Estimated traffic 
Summary

Read More

What’s changed in Google Ads Locations reporting and why you need a custom report

Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
What’s changed in Locations reporting
How to get user location reporting in Google Ads
The takeaway

Read More