How to become a nimbler, smarter, more successful PPC marketer in the age of machine learning and AI.
More from SMX Next
Initiative faces the challenge of gaining publisher and consumer adoption.
Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever.
1. Panda
2. Penguin
3. Hummingbird
4. Mobile
5. RankBrain
6. Medic
7. Bert
8. Core Updates
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business?
1. Rank Tracker
2. Google Search Console
3. Google Ads Keyword Planner
4. AnswerThePublic
5. Keyword Tool Dominator
6. Google Trends
7. Google Correlate
8. Keywords Everywhere
These are the tools to always keep at hand
The clock is ticking: Super Early Bird rates end this Saturday at 11:59pm ET!
You can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and search terms that led to your podcast.
PAA boxes appear in nearly half of all searches. Here’s how they work and how SEOs can use them to their advantage.
A brief overview of the PAA box
How the PAA box has evolved
How to put the PAA box to work for your brand
How to get answers into the PAA box
Where to see reporting on your PAA listings
Conversion Lift is also now in beta for YouTube campaigns.
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
What are Google Smart Shopping Campaigns
Comparison: Smart Shopping campaigns vs standard campaigns
Steps prior to the creation of this type of campaign
How to create a Smart Shopping Campaign (SSC)
Different points of view from a retailer and an agency
Final thoughts
A new designation across Google’s business units and ad types that used to be confined to LSAs will now live within a new class of “trusted” GMB profiles.
Combined with its targeting and measurement capabilities, CTV’s ad experience should make it a go-to for B2B marketers looking to stand out.
1. You get memorable ads that are fully trackable
2. You can reach new, distinct third-party audiences
3. You can put first-party audience to work
B2B connected TV advertising works
Join this live webinar and learn what to expect this holiday season.
The social media marketing week in review: A round up of news and announcements you may have missed.
Snapchat pitches Platform Burst reach option for advertisers
Facebook to ditch 28-day attribution window
Instagram and Facebook Messenger merger
TikTok downloads can continue. For now.
Facebook sues browser extension makers for data scraping
The social media marketing week in review: A round up of news and announcements you may have missed.
Scratch that: Facebook’s 28-day attribution window lives, for now
Twitter to stop surfacing tweets outside users’ networks as social media preps for U.S. election
Instagram gets more shoppable
Snapchat’s ‘First Commercial’ format hits
Instagram turns 10
Not only does he love SEO, he is also a musician.
Web Stories is being expanded to show in more Google areas.
Add brand logo and custom headlines to product targeting ads.
Spoiler: The numbers you'll find don't match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers.
How I set up the test
Root domains
Keyword rankings
Bonus: Estimated traffic
Summary
The free platform is now open to U.S. small businesses.
Simplified locations reporting misses the nuance of user location — here's what you need to do to get that data, too.
What’s changed in Locations reporting
How to get user location reporting in Google Ads
The takeaway
