Breaking up these companies will apparently be on the table.
Google is a system of ‘interlocking monopolies’
Facebook sought to ‘acquire, copy or kill competitors’
Apple and Amazon have ‘durable market power’ that harms competition
Remedies, including ‘structural separation’
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
Workplace versus industry perceptions
Effects of bias on productivity, advancement and well-being
What bias and discrimination can look like
The missed call log will remain available to businesses for 45 days.
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
There are 4 steps to evaluate your investment of branded keywords - judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.
The rebrand includes new logos, and Give with Bing is now available in seven markets.
But rankings and conversions aren't always the same thing.
Relevance, Distance & Prominence
The Big Buckets
Changes in Local Pack/Finder ranking variables
Top local organic ranking factors
Map Pack/Local Finder ranking factors
Rankings vs. Conversion Factors
Google My Business conversion factors
There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.
What was considered "white hat" SEO in the old days may now be considered "black hat" SEO.
Intelligent answers and semantic highlighting are also rolling out to more markets.
“Data voids” enable offensive content to rise to the top of the search results.
How search engines have(n’t) responded
What are data voids?
Why are data voids a problem?
The search community’s response
Brand safety implications
Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.
The two features have been in testing for about a year. Here's what they're designed to do.
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
Get tactical answers to crucial SEO and SEM challenges at Search Marketing Expo, online December 8-9!
The booking can occur through GMB but the class or consultation won't happen on the business profile.