Seo News

Congressional report blasts Google, Apple, Amazon and Facebook as monopolistic ‘gatekeepers’ of the digital economy

Breaking up these companies will apparently be on the table.
Google is a system of ‘interlocking monopolies’
Facebook sought to ‘acquire, copy or kill competitors’
Apple and Amazon have ‘durable market power’ that harms competition
Remedies, including ‘structural separation’

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Lowest Search Marketing Expo rates end soon

Register by next Saturday, October 17, to lock in Super Early Bird rates and enjoy up to $200 off day-of prices!

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SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]

Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry.
Workplace versus industry perceptions
Effects of bias on productivity, advancement and well-being
What bias and discrimination can look like

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Google testing new ‘call history’ feature for Google My Business

The missed call log will remain available to businesses for 45 days.

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Microsoft launches a free Search and Social campaign management platform for SMBs

Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.

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Solving an age-old SEO-PPC issue: How to bid on your brand name based on incrementality

There are 4 steps to evaluate your investment of branded keywords - judge performance then segment and calculate incrementality and adjust your targets based on that incrementality.
Final thoughts

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Bing rebrands as Microsoft Bing, expands Give with Bing

The rebrand includes new logos, and Give with Bing is now available in seven markets.

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Google My Business and reviews gain in 2020 Local Ranking Factors survey

But rankings and conversions aren't always the same thing.
Relevance, Distance & Prominence
The Big Buckets
Changes in Local Pack/Finder ranking variables
Top local organic ranking factors
Map Pack/Local Finder ranking factors
Rankings vs. Conversion Factors
Google My Business conversion factors

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Google gives publishers new content ‘Showcase’ on News, Search, Discover

There are no ad or ranking implications, but Showcase News features will be coming to Search and the Discover feed.

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Is Amazon about to eat Google’s lunch?

The e-commerce giant’s DSP is capturing more budgets and accelerating over the course of the pandemic.
Amazon DSP: Data is king
Cookies are crumbling
Coping with chaos
What comes next?

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Video: Drew Madore on how “black hat SEO” has changed over the years

What was considered "white hat" SEO in the old days may now be considered "black hat" SEO.

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Bing applies AI and natural language models to autosuggest, People Also Ask

Intelligent answers and semantic highlighting are also rolling out to more markets.

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Google takes Local Services Ads to Europe

Searches for local services grew more than 25% YoY across European countries.

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Antisemitic memes in image results highlight vulnerabilities in search

“Data voids” enable offensive content to rise to the top of the search results.
How search engines have(n’t) responded
What are data voids?
Why are data voids a problem?
The search community’s response
Brand safety implications

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Video: Drew Madore believes Google’s ranking algorithm uses user experience signals

Many SEOs do not believe Google when they say they do not use Google Analytics or Chrome data for ranking purposes.

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Early look: Google Ads customer value reporting and conversion value rules

The two features have been in testing for about a year. Here's what they're designed to do.

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Microsoft Advertising adds brand safety with IAS partnership

Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.

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45+ expert-led search marketing sessions… just $149

Get tactical answers to crucial SEO and SEM challenges at Search Marketing Expo, online December 8-9!

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Google Shopping now free globally

Initially launched in the U.S. in April, now available worldwide in mid-October.

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Google rolling out video appointments, online classes to local business profiles

The booking can occur through GMB but the class or consultation won't happen on the business profile.

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