Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
What can we do
Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.
Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.
How custom audiences work for Display, Discovery, Gmail and YouTube campaigns.
How to be an active ally for equality in the search industry. Plus, networking resources for women in search.
How to be an effective ally at work (and home)
Why allyship is good business
Building your network
Addressing imposter syndrome
What to consider before Google starts passing the taxes onto advertisers in November.
How to prepare for this change
The social media marketing week in review: A round up of news and announcements you may have missed.
So long, 20% text limit in Facebook ad images
Pinterest Story Pins debut
Reddit adds brand safety and scale levers
Facebook says it may pull out of EU
Pinterest touts positivity
The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
Holiday retail sales often stay strong even when consumers say they’re cutting back
Consumer preference for online shopping will boost e-commerce sales dramatically
Consumers want contactless shopping
Plan your campaign around holiday shopping trends
People want to purchase from brands they trust
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
A new lens: the business model canvas
The current agency business model: Who are the customers?
Why do customers buy the agency’s services?
How are the value propositions promoted, sold, and delivered?
How does the agency interact with the customer through their journey (acquisition, operations, retention)?
How does the agency earn revenue from the value proposition?
What uniquely strategic things does the agency implement to deliver its proposition?
What Key Resources does an agency require to fulfill its value proposition?
What can the company NOT do so it can focus on its Key Activities?
What are the agency’s major cost drivers?
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
Business trends that influence SEO agencies
Agile planning acceleration
Leveraging search data
Actionable business trends and the new business model canvas
Think about the business trends you’ve discovered
Choose customer segments and connect them with your value proposition
Think about new channels and customer relationships
Connect your new key activities with resources and partners
Analyze your costs and revenue streams
Applying BMC to your agency – Shifting business models
Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
Understanding recent search trends
The role of reviews and business listings
What personalization looks like
The makeup of a Google search
Local marketing tactics to help you rank
Local voice searches
Google My Business service area
They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways.
Micro-video clips engage users short on time and attention
How to deliver the micro-video moments consumers crave
Optimizing for the “small but mighty” microbrowser
A cheat sheet for fixing microbrowser issues and getting macro ROI
LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
Build your first audience ads campaign
LinkedIn profile targeting
Job function targeting
Creating audience ads
Setting budgets and bids
The new releases are from Google's Search Open Sourcing team.
The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.
Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to improve both SEO and customer outcomes.
Rethinking the role of reviews and ratings in customer experience
Marketing and customer experience alignment
The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
One campaign, multiple channels
From last click to customer journey campaigns
Measurement and privacy
More coverage from Google Marketing Live 2019