Seo News

Many marketers unlikely to attend in-person conferences until COVID-19 vaccine

Overall, respondents said there was just a 4-out-of-10 chance they would attend a conference through the rest of the year.
What can we do

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Google now supports shipping details schema for product results

Sellers are no longer limited to Google Merchant Center for sharing shopping details with Google Search.

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Google says you can recover from core updates without a new core update

Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.

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Women in search: Why allies and networking are critical

How to be an active ally for equality in the search industry. Plus, networking resources for women in search.
How to be an effective ally at work (and home)
Why allyship is good business
Building your network
Addressing imposter syndrome

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Advertisers to absorb Google’s digital services taxes in UK, Austria, Turkey

What to consider before Google starts passing the taxes onto advertisers in November.
How to prepare for this change

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How to audit sites inside corporate networks

Turn private (VPN required) URLs into temporary ones that allow for page changes but hide the content to preserve its privacy.
Introducing network admin tools for SEO
Proxies and HTTP Tunnels
Using Ngrok
Using Mitmproxy

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Social Shorts: Facebook’s 20% rule, Pinterest Story Pins, Reddit brand safety options

The social media marketing week in review: A round up of news and announcements you may have missed.
So long, 20% text limit in Facebook ad images
Pinterest Story Pins debut
Reddit adds brand safety and scale levers
Facebook says it may pull out of EU
Pinterest touts positivity

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Insights to reimagine your holiday 2020 planning

The holiday consumer’s journey starts with search. As the pandemic continues, your brand should be relying on it more than ever.
Holiday retail sales often stay strong even when consumers say they’re cutting back
Consumer preference for online shopping will boost e-commerce sales dramatically
Consumers want contactless shopping
Plan your campaign around holiday shopping trends
People want to purchase from brands they trust

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How would an SEO agency be built today? Part 2: Current business model(s)

In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
A new lens: the business model canvas
The current agency business model: Who are the customers?
Why do customers buy the agency’s services?
How are the value propositions promoted, sold, and delivered?
How does the agency interact with the customer through their journey (acquisition, operations, retention)?
How does the agency earn revenue from the value proposition?
What uniquely strategic things does the agency implement to deliver its proposition?
What Key Resources does an agency require to fulfill its value proposition?
What can the company NOT do so it can focus on its Key Activities? 
What are the agency’s major cost drivers?
Conclusion

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How to (re)build an SEO agency today – Part 3: Changing business models

Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
Business trends that influence SEO agencies
Remote work
Agile planning acceleration
Leveraging search data 
Actionable business trends and the new business model canvas
Think about the business trends you’ve discovered
Choose customer segments and connect them with your value proposition
Think about new channels and customer relationships 
Connect your new key activities with resources and partners
Analyze your costs and revenue streams
Applying BMC to your agency – Shifting business models

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Your all-access guide to improving your Google search visibility

Search Google for the services that your business provides. How can you get in the top 10 results instead of in the millionth position?
Understanding recent search trends
The role of reviews and business listings
What personalization looks like
The makeup of a Google search
Local marketing tactics to help you rank
Local voice searches
Google My Business service area
Google Ads

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Making the most of small-screen content for big engagement impact

They say, “it’s the little things in life.” In the context of content, little things like microbrowser optimization pay off in huge ways.
Micro-video clips engage users short on time and attention
How to deliver the micro-video moments consumers crave
Optimizing for the “small but mighty” microbrowser
A cheat sheet for fixing microbrowser issues and getting macro ROI  

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How to set up a Microsoft Audience ads campaign

LinkedIn profile targeting is really what separates this native ad platform from the rest, which makes this channel a must-try for B2B advertisers.
Build your first audience ads campaign
Location targeting
Age targeting
Gender targeting
Audience targeting
LinkedIn profile targeting
Company targeting
Industry targeting
Job function targeting
Creating audience ads
Setting budgets and bids

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Top tips to improve your Google Quality Score

Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it.

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Google local ads gain Smart Bidding for store sales, ‘pick up later,’ service attributes

The company is investing heavily to address the dominant online to offline use cases, including buy online, pickup in-store.

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The rise of reputation experience management

Reviews and ratings influence search rankings and customer acquisition. Here's how marketing and customer experience teams can work together to improve both SEO and customer outcomes.
Rethinking the role of reviews and ratings in customer experience
Marketing and customer experience alignment

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The big picture: With multi-channel campaigns, Google aims to own the funnel

The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.
One campaign, multiple channels
From last click to customer journey campaigns
Measurement and privacy
The takeaway
More coverage from Google Marketing Live 2019

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Here’s why you need to attend SMX

Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales!

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